Madame Butterfly supports the Centimeter Maraton

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We are proud to announce, that as from 2017 we have joined a partnership with The Child Accident Prevention Foundation (Børneulykkesfonden). The Child Accident Prevention Foundation is a non-profit organization that wants to prevent and avoid accidents among children at the age of 0-14 years. The Child Accident Prevention Foundation achieves that through a series of different campaigns and learning materials, which focus on safety among children in Denmark.

The Centimeter Maraton is one of these campaigns and is a race for kids aged 2-10 years, where the running distance is 42.195 cm (421 metres).

When the Maraton race has been completed, all participants receive a reflecting Gold Medal with BRUIN on it, as well as a diploma, a bottle of water as well as a pack of delicious whole grain sticks from Madame Butterfly.

The purpose of the Centimeter Maraton is first and foremost to give the kids the desire and motivation to be active.  Accidents is one of the biggest health problems among children. Accidents are not only the leading cause of death among children aged 1-19 years but also the cause of many medical consultations and hospital visits. Every year in Denmark, approximately 165.000 children under the age of 15 experience an accident and need to be sent to the hospital.

When doing the Centimeter Maraton, The Child Accident Prevention Foundation calls special attention to kids safety and how important it is to be seen in the traffic, because all the kids are dressed up in reflecting safety vests.

This is a message that we here at Madame Butterfly would like to spread and support. Last but not least, the total profit from the race is given to the preventive work of The Child Accident Prevention Foundation.

Read more about the Centimeter Maraton race and sign up for your child at www.centimetermaraton.dk.